Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money.

-The current drivers which I currently include in my business concept are that of my financial services themselves. These services which i would provide to all my clients are all based on a flat percentage fee of total assets managed per client.

• Describe what kind of product offering you believe should be next. What's the next thing your customers want?

-The next thing the customers want in this market is robo-advisers. These robo-advisers utilize tax-harvesting analysis among other complex algorithms to help younger, more tech-savvy individuals enter the realm of financial management. 

• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.?

-It will lure many new clients into the realm of financial advising and show them the true benefit that a real adviser(myself) could do for them in tandem with the robo-adviser.

• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product.

-Amazon does not offer a variation of this product. On the other hand, Charles Schwab, Betterment.com and other sites like these are in the forefront of offering robo-advisers to their customers with ease.

• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it?

-The reviews are overwhelmingly positive. Most people make a little money due to low risk tolerance but steady growth. This is the mindset in which most younger, new to the investment world users take upon the start of their investing career.

• Describe what design/usability changes you'd make to the product. -

-I would make the product simpler and stress the benefits it could have in tandem with a real adviser looking over everything the robo-adviser does. 

• Describe why you think this product would make a good addition to your current product/service offering.

-I think this would make a good addition due to the synergy of the two types of advisers, and how, combined, can make financial goals more reachable in shorter amounts of time.