Idea Napkin No. 2

1. Who I am -I am a very driven individual who is willing to work hard for what he wants. I am an individual who figures out what he wants and doesn't let a challenge stand in his way from attaining his goals. I often use challenge as a motivator to be the best I can be and I think this will bode well into becoming an entrepreneur.

2. What I am offering to customers

-The service I will offer to customers at Allen financial would be that of a quality financial planning service that would go above and beyond to tailor to the financial goals/needs and risk tolerance of the individual customer.

3. Who my customers are

-My customers are personable people who trust and are comfortable with a licensed professional handling their money to the extent that every market fluctuation will not cause a mental breakdown of sorts. Trust is the biggest component in this industry and I will use my hard work and social skills to prove to the customer that I am the right person to be handling their money.

4. Why my customers will spend money to use my product/service

-Because, simply, I will put in the work to help others grow their money and the small fee they pay for my services will be overshadowed by the financial gain I bring their financial portfolio. This is the goal of all financial advising firms but I will make it abundantly clear that my firm truly cares about the customer and their portfolio.

5. What my core competencies are.

-My core competencies are my ambition, social skills, networking, and intellectual ability relating to my industry. I hope that these things will bode well into my efforts as an entrepreneur. I also have had great success managing my own money in both the real world and numerous simulations throughout my educational career so I am confident in my financial analysis abilities.

Overall, I think these things all fit together very well in being a successful entrepreneur and financial advisor. Knowing all these things about yourself, and about your customers puts you in a good position to know what is necessary to succeed and to succeed on a grand scale. Additionally, if one knew the same info about one's competitors then it could be a very good competitive advantage and help focus on ones own shortcomings and work on them to help beat out the competition.

Feedback Memo:

-The main points in which I received mainly were centered upon questions about me as I was rather thorough on my first time through. I made some changes above based on the feedback I received and if I were to summarize them it would be truly the question "How are you better than other financial service providers?" My answer is in theory intangible as I simply respond to the claim with financial competence and a deep understanding of people and interpersonal skills. I think the feedback will actually help more hone in more in depth on these thing themselves.

-Mitch