Reading Reflection- Chapter 8 of Entrepreneurship: Theory, Process, Practice
1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
-I was most surprised about how black and white they present the product life cycle to be. They describe it very systematically and almost made it seem as if it were the same for each different product. I believe this is an over-simplification of the cycles themselves and maybe needs to be changed depending on the product type.
2) Identify at least one part of the reading that was confusing to you.
-No part of the reading was surprising to me as the majority of the info in it was about social media and other web-related items and I consider myself to be rather competent in this area due to my previous work and educational experiences.
3) If you were able to ask two questions to the author, what would you ask? Why?
-I would ask the author "Do you not agree the product life cycle is different for each individual product type?" and "Do you think in a further edition of this textbook the definition of the PLC will change due to the ever-changing landscape of today's markets?" because this was the one thing I did not agree with in the chapter itself.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
-Yes, as I discussed above, I do not agree with the steps and over-simplification of the PLC. This is truly the only part of the reading I do not agree with as the rest is rather juvenile in nature.
-Mitch
1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
-I was most surprised about how black and white they present the product life cycle to be. They describe it very systematically and almost made it seem as if it were the same for each different product. I believe this is an over-simplification of the cycles themselves and maybe needs to be changed depending on the product type.
2) Identify at least one part of the reading that was confusing to you.
-No part of the reading was surprising to me as the majority of the info in it was about social media and other web-related items and I consider myself to be rather competent in this area due to my previous work and educational experiences.
3) If you were able to ask two questions to the author, what would you ask? Why?
-I would ask the author "Do you not agree the product life cycle is different for each individual product type?" and "Do you think in a further edition of this textbook the definition of the PLC will change due to the ever-changing landscape of today's markets?" because this was the one thing I did not agree with in the chapter itself.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
-Yes, as I discussed above, I do not agree with the steps and over-simplification of the PLC. This is truly the only part of the reading I do not agree with as the rest is rather juvenile in nature.
-Mitch
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