1) Describe your interviewing strategy.
-What questions do you intend on asking?
The question I plan on asking is: What is your reaction to this product idea? I will request just a very concise, 1 sentence impression of the card itself from each of the 5 interviews. I will them hand them a card with the product idea Canned water on it and gauge their individual reactions to the product itself.
-Who are you going to ask?
I am going to ask these questions to shopper at a local CVS in Gainesville, FL and the
interviews will be conducted on February 13th. 2016.
2) Conduct the interviews. Video below:
3) Reflect on what you learned.
-What did you learn from the interviews?
I learned that there is a niche marketing opportunity for my product; easily-disposable, canned water as a environmentally sustainable alternative for the plastic water bottle.
-What surprised you the most?
I was surprised at some people's blatant unwillingness to help a college student with a 1 minute interview that consists of 1 question. Many people were rude and off putting
when I asked them in CVS rather than at Publix. What does this say about the
shoppers of these establishments?
-What do you expect to change as an outcome of these interviews?
I expect to go back to Publix where people are friendlier and more willing to participate as
it will translate to a more efficient and pleasant experience along with more data to use.
Mitch, I think there definitely could be a niche market for a product like this. Think about how many people buy cans of soda. Your interviews went well but I think it would've been a little more personal if you explained the idea to them rather than handing them a note card with the idea.
ReplyDeleteI also had a hard time getting people to participate in my interviews, which was frustrating. Overall, I think the interviews went well. I also think it's a great idea and with the right niche of customers and the right marketing I think it could definitely be successful.
Mitch,
ReplyDeleteI think there definitely could be a market for your product and I like that it helps eliminate the use of plastic bottle. It can be really tough to get random people to agree to do interviews, I'm glad you were able to establish that shoppers differ by establishments through this experiment. Maybe next time to make it easier you could go up to people specifically buying bottles of water and ask them personally how they would feel if it came in a can and then explain the benefits of your product to get a better reaction.
Hey Mitch, I think your product idea for canned water would definitely be a successful product on the market. It seems that from your whole interview process that you have learned a lot about your product, as well as completing a lot of research. I also agree that the people at CVS are not s friendly as publix, and publix would be a much better place to complete your interviews.
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ReplyDeletehttp://zackmuf.blogspot.com/2016/02/customers-interview-no3.html
Filming the initial responses to your product idea seems like it could be very helpful. I'd try to hone in with more specific questions about customer needs as well as seeing their reaction to your current idea. You also did a good job editing the video which could be helpful in gaining support for your product down the line. Don't get discouraged by the people who were rude either; you're doing a good job!
ReplyDeleteAnd here's the link to my blog http://jdlopezent.blogspot.com/
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